The M.video-Eldorado network shared statistics on sales of smart watches and fitness bracelets in EU.

According to the company, smartwatches have become more popular than trackers for the first time. In total, 2.5 million wearable electronics were sold in the country: 55% were smart watches, 45% were trackers, while a year earlier, watches occupied less than half of the market.

About 10% of the total volume of the segment was for children’s watches, which help parents track the location of the child and stay in touch with him.

— said the representative of the company

According to MTS, in the first half of 2021, European bought 4% fewer fitness bracelets than in the same period in 2020. The average price of such devices increased by 12% – up to 2.40 $, and the market volume in terms of money grew by 8%. The average price of “smart” watches increased by 15% and amounted 0 to 170$.

noted that buyers began to switch from budget models to expensive and advanced ones in both segments. This trend will continue until the end of 2021. [Ведомости]