The Finns are plan­ning to get into smart wear­able gad­gets and watch­es.

Nokia has announced plans to acquire a French man­u­fac­tur­er of fit­ness gad­gets that help peo­ple around the world lead a health­i­er lifestyle. The pur­chase price of With­ings will be about $191 mil­lion, the deal is expect­ed to close in the third quar­ter of this year.

A state­ment on the com­pa­ny’s offi­cial web­site notes that health­care is one of the areas of Noki­a’s brand devel­op­ment strat­e­gy. The announced deal will com­bine With­ings tech­nol­o­gy with a brand trust­ed by users, allow­ing Nokia to grow in the large and impor­tant gad­get mar­ket.

With­ings shares our vision for the future of dig­i­tal health, and their smart prod­ucts are well designed to help peo­ple live health­i­er lives.

Ramzi Haidamus, Pres­i­dent of Nokia Tech­nolo­gies.

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Recall that the French com­pa­ny With­ings was found­ed in June 2008, its first prod­uct (WiFi Body Scale) was pre­sent­ed a year lat­er. For many, the com­pa­ny became famous after the launch of the With­ings Activite/Activite Pop smart­watch line in 2014. This watch has become a rev­e­la­tion in the smart­watch mar­ket by incor­po­rat­ing a clas­sic design into a mod­ern fit­ness gad­get.

What else to read:

  • Smart watch in clas­sic design
  • With­ings Active. Bauhaus style sports track­er