There is some­thing much more pop­u­lar.

In the sec­ond quar­ter of 2015, Apple sold 3.6 mil­lion Apple Watch­es world­wide, accord­ing to the lat­est data from research firm IDC, mak­ing Apple Watch­es the sec­ond most pop­u­lar wear­able device in the three-month peri­od end­ing June 30. The mar­ket leader was Fit­bit, whose fit­ness track­ers were sold in the amount of 4.4 mil­lion copies.


Chi­nese elec­tron­ics mak­er Xiao­mi is in third place, IDC esti­mates, with 3.1 mil­lion of its fit­ness bands shipped in the same peri­od. Garmin and Sam­sung fig­ures were round­ed up to 700,000 and 600,000 units, respec­tive­ly. Devices of all oth­er brands were shipped 5.7 mil­lion, which is 31.5% of the total mar­ket.

Last month, Strat­e­gy Ana­lyt­ics esti­mat­ed sec­ond-quar­ter Apple Watch sales at 4 mil­lion units, close to IDC’s esti­mate. Apple did not dis­close sales num­bers for its watch­es, merg­ing them into a sin­gle “Oth­er Prod­ucts” group­ing with iPods, Apple TV and acces­sories from Beats Elec­tron­ics in its quar­ter­ly finan­cial report. Ear­li­er, Tim Cook men­tioned that Apple Watch sales “exceed­ed expec­ta­tions.” How much - one can only guess and trust third-par­ty ana­lysts. [macru­mors]