Man­u­fac­tur­ers of promis­ing and pop­u­lar fit­ness devices are afraid of the Apple Watch. And don’t be afraid to talk about it.

Fit­bit went pub­lic on the New York Stock Exchange yes­ter­day. After the announce­ment of the start of reg­is­tra­tion, ver­i­fi­ca­tion of doc­u­ments and the study of Fit­bit’s sales rat­ings began. Tim Brad­shaw of The Finan­cial Times noticed that the com­pa­ny talks a lot about the com­par­i­son and com­pet­i­tive­ness of the Apple Watch.

For exam­ple, Apple recent­ly intro­duced its smart­watch­es with com­pre­hen­sive func­tion­al­i­ty, includ­ing health and fit­ness track­ing for the wear­er. We also com­pete with a wide range of indi­vid­ual health-based gad­gets and mobile fit­ness apps that can be pur­chased or down­loaded through spe­cial­ty stores.

Apple has launched sim­i­lar prod­ucts that track the user’s health — Healthk­it in iOS 8, Activ­i­ty and Work­out apps in the Apple Watch. At the same time, Fit­bit hard­ware prod­ucts were removed from Apple retail stores at the end of last year. Fit­bit itself has said it has no plans to update its prod­ucts to work with Apple’s HealthK­it soft­ware frame­work. All in all, the com­pe­ti­tion is fierce.

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Giv­en that Fit­bit’s hard­ware prod­ucts over­lap with the Apple Watch, it’s inter­est­ing to look at the com­pa­ny’s finan­cials. Accord­ing to IPO doc­u­ments, Fit­bit sold just under 11 mil­lion devices in 2014 and gen­er­at­ed $745 mil­lion in total rev­enue. It remains not to for­get to com­pare with the Apple Watch sales sta­tis­tics — at least in the cat­e­go­ry of smart watch­es, they will be lead­ers, but among fit­ness bracelets … [9to5]