Only 8 times cheap­er than an Apple gold watch.

“Smart watch” in a pre­mi­um ver­sion with a case cov­ered with 950 gold, will soon be released by LG. LG Cor­po­ra­tion expects the Watch Urbane Luxe to become a wor­thy com­peti­tor to the Amer­i­can Apple Watch.

The gold-plat­ed case for the Watch Urbane Luxe is in har­mo­ny with the strap made of croc­o­dile leather, and the watch itself will be sold in a lac­quered wood­en box. The gad­get will be con­trolled by the Android Wear oper­at­ing sys­tem. LG man­age­ment empha­sizes that Watch Urbane Luxe is not an addi­tion to a smart­phone, it is an absolute­ly inde­pen­dent acces­so­ry for busi­ness peo­ple.

Watch Urbane Luxe, which was cre­at­ed by LG spe­cial­ists togeth­er with Amer­i­can jew­el­ers from Reeds Jew­el­ers, can be ordered now on the web­site of the above com­pa­ny. The price of such a watch is 1200 US dol­lars, and it is rel­a­tive­ly inex­pen­sive.

Do not for­get that the pre­mi­um watch mod­el from Apple, Apple Watch Edi­tion, made using 18-carat gold, costs 6600$ (about 10,000 US dol­lars) in the manufacturer’s Euro­pean online store in the min­i­mum con­fig­u­ra­tion. True, it is impos­si­ble to say any­thing unequiv­o­cal­ly about how com­mer­cial­ly suc­cess­ful com­pared to the Apple Watch Edi­tion will be a new prod­uct from LG. [theverge.com]