Following TAG Heuer, enters the smartwatch market hublot.

The first model will be presented at the Baselworld 2016 watch show, Jean-Claude Biver, head of the LVMH group’s watch business, shared his plans.

No details are given.

Let me remind you that a year earlier the company TAG Heuer launched a smart watch connected in a titanium Carrera case based on Android Wear for $1,500, which competed with the Apple Watch in the mid-range price range. Of course, «competition» was used as a catchword by the Swiss, given that the Apple Watch has taken over two-thirds of the global smartwatch market. But the very fact that Tag Heuer could not cope with the demand for its electronic novelty showed the future direction of the industry. [bloomberg]